By Ben Silverstein | in Online Courses
To be successful in today’s digital advertising industry, you need to keep up with new products, trends, and companies. But without on-the-job training, this can be difficult. In this course, you'll learn about important topics and how it applies to major brands and businesses. It will cover location targeting, Beacons, retargeting, bid requests, platform demos, research, contract negotiations, ad blocking, social listening, and more. It also includes interviews with industry experts from major companies like Google.
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By Ben Silverstein | in Online Courses
Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you know what these terms mean and what these companies do? This course will teach you what programmatic advertising is and how it's executed. It is perfect for anyone interested in advertising their business online, looking for a job in digital media planning, wondering how significant brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.
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By Alex Genadinik | in Online Courses
Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly converting ads to drive immediate traffic and sales! Video ads are known to have some of the highest conversions of all the ads out there. That is because you can talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text-based ad. This course teaches you how to create your video ad and walks you step by step in the setup process for your first ad.
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By Bryan Guerra | in Online Courses
Everyone is on Facebook and Instagram.Your customers? They're on Facebook and Instagram...all day long. Therefore, if you're not advertising your Business effectively on these platforms, you're slowly becoming obsolete (and you might not realize it until it's too late). By learning how to use Facebook Advertising to grow your business, you can ensure the health and profit of your business for the foreseeable future...and beyond that. This course will document everything you need to know about Facebook Ads and marketing and how to boost your business.
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By Krista Neher | in Online Courses
Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to take full advantage of the power of digital advertising. This digital advertising training course covers the foundations to mastery of digital advertising, including the strategic role and purpose of Search, Social, Video, and Display ads. Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results in this digital ads course.
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By Krista Neher | in Online Courses
Search ads, which are a type of PPC (Pay Per Click) advertising, are an effective way to get results such as leads, sales, and awareness. In this search advertising course, you will learn how to set up and effectively search ad campaigns to improve your marketing results, including Everyone, from beginner to advanced users, will find practical and actionable ways to get results from PPC search ads in this search advertising course.
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By Ryan Ford | in Online Courses
Are you struggling with Amazon's Sponsored Products ads but don't know where to start? Do your existing PPC campaigns get high aCos and/or low sales volume? Then this course is designed for you! With 12 lectures, this course will show you the biggest mistakes people make when using Amazon's Sponsored Products and teach you how to set up, optimize, and create your campaigns properly. So if you're a beginner who hasn't set up Amazon Sponsored Products Ads or an experienced seller looking to lower PPC costs and increase profit, your instructor, Ryan Ford, a true Amazon seller and PPC professional, you can change that!
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By Ryan Ford | in Online Courses
Are you struggling with Amazon's Sponsored Products ads but don't know where to start? Do your existing PPC campaigns get high aCos and/or low sales volume? Then this course is designed for you! With 12 lectures, this course will show you the biggest mistakes people make when using Amazon's Sponsored Products and teach you how to set up, optimize, and create your campaigns properly. So if you're a beginner who hasn't set up Amazon Sponsored Products Ads or an experienced seller looking to lower PPC costs and increase profit, your instructor, Ryan Ford, a true Amazon seller and PPC professional, you can change that!
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