Skillsets to Shift Your Career to Product Management
Raj Karamchedu
38 Lessons (13h)
Lifetime
Certification included
Experience level required: All levels
Access 38 lectures & 13 hours of content 24/7
Length of time users can access this course: Lifetime
Course Curriculum
38 Lessons (13h)
Section 1: Introduction
Who Should Take this Course, and Why?
Section 2: Key Decisions a Product Manager Must Make
What is Expected from a Product Manager?
How it Really is Conflict Management
Three Key Decisions a Product Manager Must Make
Section 3: First Steps in Defining a New Product
Three Key Questions to Get Started
Thinking for a Roadmap - 1
Thinking for a Roadmap - 2
Section 4: The new Product Introduction (Phase-Gate) Process
Why This Process?
Limits of the NPI Process
Preliminary Concept-Approval Questions
Rigorous, Funding-Approval Questions
Section 5: Key Questions in Defining a New Product
What Questions are Important?
Example of Brainstorming Scenario
Intermediate Summary
Section 6: Building the Business Case
Summary Structure of a Business Case
From Business Case to Market Analysis
how to do Market Analysis (TAM, SAM. SOM)
Reconciling Bottom-up & Top-down Forecasts
ROI, Break-even Point, Gross Margin (12-Quarters)
Section 7: Approaching the Customer to Validate Your Assumptions
Three Benefits From Asking for Customer Validation
Three Rules for Approaching Your Customer for Early Feedback
Section 8: Thinking About Differentiation & Go-To-Market Plan
Two Levels of Relatedness Between You & Your Customer
Five Questions You Need to Answer for Going to Market
Section 9: Managing Requirements & Plan with Development Team
Eleven Key Points to Help you Manage Product Requirements
Three Guidelines to Avoid Marketing vs. Engineering Disfunction
Intermediate Summary
Section 10: Preparing For Product Funding Pitch
Preparing for New Product Review Board (NPRB) Presentation
Anatomy of MRD & PRD
Section 11: During the Product Development
Two Traps to Avoid During the Product Development
A Look at Full Product Life Cycle
Section 12: Releasing the Product
Preparing Good Sales Collateral
Product Release Process: From Product to Customer-ready Product
Section 13: Listening to Market, Starting Next Product, Conclusion
Listening to Market: Bug Scrub, QBR, Conclusion of the Course
Section 14: Document Templates
Resources/Files
Skillsets to Shift Your Career to Product Management
RK
Raj KaramcheduRaj Karamchedu is a Silicon Valley technology business executive with 20 years of experience in the markets of wireless, mobile, semiconductors, software and hardware. Until recently he was at Broadcom. Prior to that he was a co-founder of Silicon Valley-based startup (bootstrapped) called wilfow tv. Until February 2012 he was at Legend Silicon (an Intel Capital-funded fabless startup) with two hats, Vice president of Product Management and Chief Operating Officer.
For more details on this course and instructor, click here.
Description
Product Management is an increasingly vital skill-set for companies to possess, and many high-paying positions are becoming available across different fields. This course specifically focuses on day-to-day Product Management skills for B2B companies. You'll learn to think like a Product Manager so you can ace your next Product Management interview!
Access 13 hours of video & 38 lectures
Understand the "why" behind Product Management activities
Learn how companies of all sizes implement Product Management processes
Gain tips for interviewing for Product Management positions
Specs
Details & Requirements
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
Compatibility
Internet required
$35.00 Value
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