Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

147 Enrolled
5 Hours
You save 67%

12 Lessons (5h)

  • Introduction to SEO (14:56)
  • Introduction to Social Media (43:43)
  • Introduction to Content Marketing (18:28)
  • Introduction to Email Marketing (14:36)
  • Introduction to Mobile Marketing (15:17)
  • Introduction to PPC (27:21)
  • Introduction to Conversion Optimization (15:19)
  • Introduction to Digital Analytics (18:13)
  • Introduction to Marketing Automation (10:33)
  • Introduction to Programmatic Buying (07:59)
  • Digital Marketing Strategy (2:04:56)
  • Fundamentals of Digital Marketing Test

Learn How to Harness the Marketing Power of the Internet & Score a Lucrative Career


Simplilearn is one of the world’s leading certification training providers. We partner with companies and individuals to address their unique needs, providing training and coaching that helps working professionals achieve their career goals. For more details on this course and instructor, click here.


More and more businesses are seeing greater chunks of their revenue come from digital and online marketing, fueling a spark in demand for people with digital media marketing skills. This course will give you a high-level understanding of Search Engine Optimization (SEO), social media marketing, Pay Per Click Advertising (PPC), conversion optimization, & more - all skills that will help you become a valuable asset to companies in a wide variety of industries. Whether you're looking for a first job, a new job, or you run your own business, the lessons you learn here will help you get ahead.

  • Access 12 lectures & 5 hours of content 24/7
  • Understand digital media & its marketing power & potential
  • Discover & internalize online marketing jargon
  • Gain a basic understanding of SEO, PPC, social media, & content marketing best practices
  • Learn how to make better business decisions regarding digital media & online marketing
  • Deep dive into advanced online marketing topics


Details & Requirements

  • Length of time users can access this course: 12 months
  • Access options: web streaming, mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Internet required


  • Instant digital redemption
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